            
            The Product
        
            The Team
        
            Business Model
        
            Competitive Analysis

Modular Cars Business Model

Who are we serving?

Children aged 5~10 years who want cool toys
Parents who want to extend the play cycle for their children

A Superfan include parents who are engineers, designers, or generally believe in physical play as well as children who want to be active / get their hands dirty. It is for the type of people who currently enjoy products like lego and model kits.

Our Value Proposition

Educating children on engineering, design and physics
Entertaining children in a valuable way (combatting age shrinkage by promoting active play compared to passive consumption)

How are we reaching our audience?

Infiltrating Facebook "mum" chats
Partnerships with stores to display product on shelves
Sponsored ads on YouTube

Who are our key partners?

Manufacturing
Advertising team (including influencers geared towards parents or children)
Distributers (e.g., Mattel, Fisher-Price, PlayLab)

What are our revenue streams?

Commerce - selling through stores (wholesale/retail), eventually shifting to D2C online
Subscription - users receive an add-on, or new car design monthly, implemented through B2B selling to schools, STEM Afterschool Activities, and STEM Summer Camps
Licensing - license the brand of Modular Cars to a larger toy company

What is our cost structure?

Marketing budget
Manufacturing costs (specifically injection-molding rather than 3D printing)
Legal Fees
Miscellaneous (e.g., customer satisfaction)